SHINTO TOWEL 115 years Anniversary

In Summer 2022, SHINTO TOWEL celebrated 115 years anniversary as a company, and 5 years anniversary of their own towel brand under the name of SHINTO TOWEL.

This January 2023, Takashi Shinto, the owner of SHINTO TOWEL made one step further to exhibit their collection at Maison et Object in Paris, which is the very first time for him to have their own booth at an international exhibition. I’ve been working with SHINTO TOWEL since 2018 and it was also for me very impressive to see him there.

SHINTO’s signature towel: 2.5-PLY Organic Cotton Gauze Towel

‘‘What is a really good towel?’’
This is what they have been asking steadily to themselves.

He doesn’t necessarily seeks for a huge sales or a fame, but good relationships with people and stores. He is also very keen on listening to what customers say about their towels and hs is always very flexible: if a feedback is something which can be done within their capacity, he conducts it immediately.

He also mentioned about his grandfather, who taught Takashi a lot about the towel and the production. There was no strict rule and any particular philosophy at his grand father’s era except that: do not lean on the tradition, but don’t hesitate to try new out of old. Takashi inherited his grandfather’s spirit and still implements it. This is how their signature towel, 2.5-ply Gauze Towel, came to the world.

Needless to say, the quality of the product is very important, as well as the transparency of the production. I always ask him many questions about each step of the production and materials and he always has a clear answer.

This special weaving technique of Inner Pile Towel is invented by the oldest coworker of SHINTO TOWEL using the oldest weaving machine in their production, who’d been working for them since his grand father’s era.

All towels of SHINTO TOWEL are made with the organic cotton certificated by GOTS. If your old towels are worn out and you are now considering to replace with new ones, please try SHINTO TOWEL, as it is the towel I can recommend without hesitation.

For any question, please send me a message or just come by to touch and feel it.